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Healthy Kids, Healthy Communities is a national program of the Robert Wood Johnson Foundation (RWJF) whose primary goal is to implement healthy eating and active living policy- and environmental-change initiatives that can support healthier communities for children and families across the United States. Healthy Kids, Healthy Communities places special emphasis on reaching children who are at highest risk for obesity on the basis of race/ethnicity, income and/or geographic location.
Through the program, RWJF seeks to catalyze and support communities’ efforts to address the root causes of childhood obesity through integrated changes in policies, norms, practices, social supports and the physical environment. Healthy Kids, Healthy Communities:
- provides tools and assistance to help funded communities sustain systems, policies and environmental changes that support healthy eating and active living, especially among children who are at highest risk for obesity;
- collaborates with other RWJF-funded initiatives to help drive wide-scale change;
- supports experienced local leaders who will serve as ambassadors and mentors for communities that are working to prevent childhood obesity;
- applies research findings and evaluation results to help communities implement the most effective strategies for increasing physical activity and improving nutrition for kids; and
- informs the public and policy debate on childhood obesity by sharing insight about initiatives with the greatest potential for wide-scale change that will help to reverse the epidemic.
The Healthy Kids, Healthy Communities national program office is housed at Active Living By Design, part of the North Carolina Institute for Public Health at the Gillings School of Global Public Health at the University of North Carolina in Chapel Hill. Established in 2001 as an RWJF national program, Active Living By Design now serves funders and partnerships across the country that are fostering community‐led change to build a culture of active living and healthy eating.